Minimally Invasive Surgery (MIS) has been around for more than 40/50 years. There’s been some upturn and downturn.
Now as I accidentally found out about MIS in a cadaver lab in New Orleans, something struck me. This could be it! I remember I was about to quit and go into another business but something struck me. There’s an attractive side to MIS, that little portal that most patients are not aware of. Nowadays, all other parts of the body are been done using a minimal incision approach so why not the foot?
MIS has a steep learning curve but once you can go over that hump there are a lot of benefits.
MIS reduces post-op swelling
If you are traditionally trained like I was, you know that it is difficult to avoid the post-op swelling. No matter how you dissect that tissue, it’s difficult to avoid it. But just by the fact that you have to create a larger incision, it’s almost unavoidable to develop some post-op swelling.
It’s very different if you start doing MIS. You’ll be shocked! There is very little swelling typically if it’s done properly. Just prepare yourself not to show your emotions in front of your patients when you first do it. Patients will eventually see it and leave great reviews. Their word of mouth feedback is not something you can manipulate.
MIS: Revenue up + cost down = higher profit
Your revenue will increase because of your reputation in your niche. You may opt-out from insurance plans (by the way my book about opt-out is coming out soon). Once you start opting out, you would be able to provide patients with great all-inclusive service at a premium price.
You will unintentionally save on advertising costs. This is because you won’t have to spend much money to promote. Most times MIS promotes itself and your patients will promote you because they’re happy. Your biggest expense is the tax which you can’t do anything about. However, your second biggest expense is payroll.
If you check out the post about my office, you’ll see it’s efficient and modern. You can run your practice with just a few employees. You don’t need to have 4 or 5 employees. You don’t have to see 200 patients a week. And these approaches to your practice will significantly decrease your payroll expense. Very economical surgery equipment will drive your supply cost down too.
MIS fosters improved mental health
Think about this. You have to deal with your job, patients, employees. When do you have time to enjoy your family? You have to be mindful of your stress level. With MIS, you do surgeries at your office so you don’t have to commute or wait your turn at the hospital. You can enjoy your own place; it’s smaller with less work time and fewer patients.
These benefits I don’t mind repeating because I want you to know. But you have to follow the system and a good process so you don’t have to go through on your own. That’s why my mission came about. My passion was to coach and develop a proven system.
If you’re interested in learning more check out my program.